By Scott Gaertner

Last month’s cover story “Scottsdale North: Connecting Forgotten Territory” described how the very best part of Scottsdale has been ignored and neglected (check out if you missed it). That story was really just a description of something I perceive as an injustice. The purpose of this article is to try and do something about it.

This is an appeal for your help to create an identity for the furthest most beautiful section of North Scottsdale – Scottsdale North.

Consider the comparison to Arcadia in Phoenix. Those who know the valley hear the name Arcadia, and it immediately calls to mind gorgeous, mid-century homes built on grassy lawns with mature landscaping and lots of foliage set in the middle of the city. Arcadia was built on citrus groves and low scrub desert that was scraped and bladed 100 years ago. If you were magically transported into Arcadia, you would have no idea where you were – it could be anywhere in the Midwest or even California.

Scottsdale North is not that.

Scottsdale North is the thickest of High Sonoran Desert that has been carefully preserved in a rural setting, with lighting restrictions to protect the starry dark sky nights.

Apart from the city, Scottsdale North is a place of majestic beauty, quiet solitude, abundant wildlife, ancient artifacts, exhilarating exercise and, most of all, community pride. Transporting you here would leave no doubt where you landed.
If you love SN and believe that it hasn’t gotten a fair shake – or maybe you just want people to know that you don’t mean McCormick Ranch when you tell them that you live in North Scottsdale – please, join our cause. Help the rest of the world to recognize the unique and extraordinary qualities that we all love and cherish about this area. This is a call to Connect Scottsdale North to the rest of the city by creating a new, distinct identity – let’s become Scottsdale North!

While we love that Scottsdale North News has been generous in sharing our plight, we need a bigger platform than our beloved community newspaper. We have started contacting the media, requesting to get this story told and begin the word of mouth we need – but it will be much more powerful coming from you! If this issue resonates with you and you would like to see a change, ask the media outlets that you enjoy to help. You could say something like, “We are here too! Despite what the mapping programs show, we are here. We are Scottsdale North.”

Let the media and the world know that Scottsdale North is here and then tell us who you notified. The first ten people to notify us will get their own Connecting Scottsdale North t-shirt.
Some Media Resources to reach out to:

Kevin James General Manager

Steve Levi Assistant News Director

KPNX 12 News
George Davilas News Director

Patrick Costello – News Director

Arizona Republic, azcentral, USA Today
Greg Burton Executive Editor

Scott Gaertner is an Associate Broker with Keller Williams Northeast, who for the past 25+ years has helped more people to find their lifestyle niche in the Scottsdale North area than anyone else. He also contributes his thoughts on lifestyle interests in the area.